Making Meaning
How Successful Business Deliver Meaningful Customer Experiences
Experienceの基本に関する共創・創発の場
Making Meaning
How Successful Business Deliver Meaningful Customer Experiences
Contents
0. Meaning: The Heart and Soul of Innovation
1. The Road to Meaning
2. The Value of Meaning
3. A World of Meaningful Experiences
4. Finding Starting Point
5. Designing Meaningful Experiences
6. Identify the Opportunity for Meaning
7. Framing the Experiences
8. Shaping the Concept
9. Delivering Reality
10. The End in Sight
11. Moving Forward
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edited by ©M-SAKU Networks 2008